The Short Version
I've spent three decades building AI that protects people. Identifying serial offenders before they strike again. Shielding children from predators in online games. Safeguarding the mental health of the first responders we ask to run toward danger.
The tools change. The mission doesn't. I started in a patrol car and a crime lab. Today I'm CEO of SWORN.ai, Professor of Strategy & Economics at BYU's Marriott School of Business, and an author of four books on AI, policing, and business strategy. I build with AI every day — not just about it.
Sheepdog roots. Shepherd goals.
The Career
I started as a crime analyst at the Tempe Police Department in 1992, became a police officer, then built BAIR Analytics — one of the earliest commercial AI systems in law enforcement. Our ATAC platform included neural networks for automated crime pattern detection, NLP for entity extraction, and statistical models for spatio-temporal prediction. We scaled to thousands of agencies worldwide, the Department of Defense (Top Secret/SCI), and Fortune 500 retailers before LexisNexis acquired us in 2015.
Along the way I managed the Crime Mapping & Analysis Program at NIJ, developed a novel statistical technique (Radius-Multidimensional Scaling) through a Northrop Grumman research grant that was published in the Journal of the Royal Statistical Society and deployed by the DoD to identify insurgents on the battlefield.
After BAIR Analytics, I built Nouri.ai (relationship intelligence, acquired 2025), led GameSafe.ai (NLP and visual classifiers to detect predatory behavior targeting children in online games), launched Blrb.ai (AI-powered marketing copy and brand messaging), and now SWORN.ai — an AI-native platform fusing contextual biometrics, voice stress analysis, and multi-layer RAG pipelines to protect first responder wellness.
The Ventures
What Matters Most
Everything I build is shaped by two things that came before any company or classroom: faith and family. They're the foundation — the reason the work matters and the lens I see it through. Technology is what I do. The people I love and the God I serve are why I do it.