The Short Version
I started as a crime analyst, then moved into a patrol car. Thirty years later I'm still doing the same thing I was doing back then: building tools that help people protect and serve their communities. The technology got better. The purpose stayed the same.
Today I'm CEO of SWORN.ai, Professor of Strategy & Economics at BYU's Marriott School of Business, and an author of four books on AI, policing, and business strategy. I use AI every single day to get better at what I do, and I teach others to do the same.
Sheepdog roots. Shepherd goals.
The Career
I started as a crime analyst at the Tempe Police Department in 1992, became a police officer, then built BAIR Analytics, one of the earliest commercial AI systems in law enforcement. Our ATAC platform included neural networks for automated crime pattern detection, NLP for entity extraction, and statistical models for spatio-temporal prediction. We scaled to thousands of agencies worldwide, the Department of Defense (Top Secret/SCI), and Fortune 500 retailers before LexisNexis acquired us in 2015.
Along the way I managed the Crime Mapping & Analysis Program at NIJ, developed a novel statistical technique (Radius-Multidimensional Scaling) through a Northrop Grumman research grant that was published in the Journal of the Royal Statistical Society and deployed by the DoD to identify insurgents on the battlefield.
After BAIR Analytics, I built Nouri.ai (relationship intelligence, acquired 2025), led GameSafe.ai (NLP and visual classifiers to detect predatory behavior targeting children in online games), launched Blrb.ai (a smart URL shortener with zip code demographics and click analytics), and now SWORN.ai, an AI-native platform fusing contextual biometrics, voice stress analysis, and multi-layer RAG pipelines to protect first responder wellness.
The Ventures
What Matters Most
Everything I build is shaped by three things that came before any company or classroom: God, Family, Country. They're the foundation; the reason the work matters and the lens I see it through. Technology is what I do. Serving and protecting others is what drives me.
Areas of Focus
Speaking & Advisory
I'm available for keynotes, guest lectures, workshops, and advisory work. Topics I speak on most: AI strategy for non-technical leaders, building and selling AI companies, AI in public safety, and how to actually integrate AI into your workflow (not just talk about it).
If you're a university, agency, or organization looking for someone who's built it, sold it, taught it, and written about it, let's talk.