Latest Insights

Thinking Out Loud

Observations on AI, technology, and strategy — from the things I'm building and the patterns I'm seeing.

Why Every Business Needs an AI Cost Model Before They Need an AI Strategy

Most companies jump straight to use cases. But without understanding the economics of inference, context windows, and model selection, you're flying blind.

Prompt Engineering

The Art of Prompting: What 36 Artistic Styles Taught Me About AI Communication

Building a prompt library for image generation revealed surprising principles about how to talk to AI — principles that apply far beyond art.

Building in Public

Building in Public with AI: Shipping a Website in a Weekend

A behind-the-scenes look at using AI-assisted development to design, build, and deploy a modern personal site — from concept to production.

The Model Selection Problem: Why Picking the Right AI Is Harder Than Building With It

With 21+ models across three major providers, the paradox of choice is real. Here's a framework for cutting through the noise.

The Dark Theme Isn't Just Aesthetic — It's a Design Philosophy

Why the best AI-native interfaces embrace dark mode, and what it says about how we're designing for a new era of digital interaction.

Prompt Engineering

Platform-Specific Prompting: Why One Prompt Doesn't Fit All

The same creative intent needs radically different prompts for Midjourney, DALL·E, and Stable Diffusion. Here's what I learned writing 144 of them.